Personalized Promotions Service for your Business

Fred and Gail Taylor are pleased to announce that they have combined their professional forces to offer a personalized service to a select group of businesses in the antiques related industry.

Most business owners know the importance of publicity in promoting upcoming events but few have the time to devote to effectively writing and distributing Press Releases both before and after the event. A press release is a primary means of communicating news about your company to the media. Reporters, editors, and producers are hungry for fresh news, and they often depend on releases for their publication's content.

With your input the Taylor’s will prepare and distribute informational Press Releases to trade publications around the country and in Europe as well as to local media outlets and significant Internet sites. Since a Press Release is normally presented as a news item, it carries enormous editorial weight and can be one of your most effective and cost-efficient marketing tools.

Fred is a nationally syndicated columnist for many trade publications around the country and writes a number of auction and show reports each month. Gail is a professional advertising consultant and assists her customers in the placement of strategic advertising in select trade publications.

Together they can offer you a personalized Press Release of 300 to 500 words plus photos you provide written by Fred and distributed by Gail to trade publications, Internet sites and local media outlets.  The cost for this service is $50 an hour. Many events require only three hours of work, resulting in a very reasonable cost for this service in return for the potential exposure you will receive.

The process works to your best advantage with a long lead time between Press Release and event since many publications have early deadlines. The timing is not quite so critical for post event Releases but it does need to be completed in a timely fashion to be newsworthy.  Pre-event releases pique potential customer interest and participation. Post-event releases show your customers what they missed and encourage them not to miss your next event! 

With this service, your potential customers can find you and keep up with all the exciting events you have to offer.

Let Fred and Gail know if they may be able to assist you with this new service in promoting your next event.